Amazon’s New OpenSearch Enables Search Syndication
Amazon describes OpenSearch as an example of “vertical search.� At the conference, Bezos demonstrated searching for “Vioxx� in a conventional search engine. Most of the results in a linear hit list will present the most popular Web pages containing that term. But if you use Amazon’s A9 as your search engine, you can select PubMed as one of your trusted “columns.� Then search A9 for Vioxx and you’ll see scientific and clinical results from PubMed in addition to the traditional Web results.Posted by johnvu at April 11, 2005 09:20 AM