Study of Colleges Critical of Antidrinking Drives. Is it surprising that antidrinking campaigns don't work on college kids? The media frenzy behind MTV Spring Break and the like easily drown out the alternative messages touted by the antidrinking crowd. There's really only one other experiment to try to reduce drinking in college kids -- have MTV show less of it in their shows. I don't care if that's not "real TV" anymore, it's a vicious cycle, do something at least.
Posted by johnvu at July 24, 2003 02:42 PM